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Retirement research: What do members want?

30 mins 0.50 CPD Hours

With many baby boomers approaching retirement, and how can funds ensure the...

Social media: Marketing myth or a necessity?

37 mins 0.50 CPD Hours

Social media has changed member engagement, but is it as easy as it seems...

Leveraging Google to drive member acquisition & retention

37 mins 0.50 CPD Hours

How do funds leverage Google Search and YouTube to drive member acquisition...

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Social media: Marketing myth or a necessity?

37 mins
0.5 CPD Hours

CMSF 2020 Engagement  Members culture  Technology  Marketing

 

The rapid growth of social media platforms has changed the way we engage with members. But is it as easy or free as it seems?

Dissecting the intersection of social media as an engagement tool and a service, our panel will discuss how the platform has influenced.

 

Speakers

Aidan Cunningham, Social Media Lead, AustralianSuper

Originally from Ireland, Aidan started his career with global PR agency Edelman. He made his way to the Antipodes just over nine years ago. In search of adventure, he touched down in Auckland where he worked for Porter Novelli, before moving into higher education with Auckland University of Technology.

Aidan arrived in Melbourne in 2017 and has been with AustralianSuper since. With more than a decade of communications experience under his belt, he has focused on social media because of its ability to connect. He is a firm believer in the power of social to allow brands to wear their heart on their sleeve.


Astrid Dare, Chief Member Experience Officer, Christian Super

Astrid Dare is the Chief Member Experience Officer at Christian Super, one of Australia’s fastest growing profit-to-member super funds. She is responsible for analytics and insights, marketing and brand, communications, and member engagement. Since joining the fund in 2018, she has refined its overall communications approach, further accelerating new member growth.

Before joining Christian Super, Astrid worked in the marketing team for global brands such as The Wrigley Company and McDonald’s, and brings her passion for insight-driven and customer-centric strategy to her current role. She greatly values the opportunity to communicate the unique way that Christian Super members can ethically invest their retirement savings in a super fund that shares their values.

Astrid lives in Sydney with her husband and two young daughters, and has recently become an AFLW convert after seeing first-hand how well the players encourage and nurture their young fans.


CPD 0.5pt

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