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Building brand equity

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Dr Brent Coker reveals how to create the right image to make a lasting...

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Building brand equity

60 mins
1 CPD Hours

CMSF 2020 Engagement  Members culture  Marketing

If your brand was a person, how popular would they be?

Drawing upon years of experience in consulting to some of the world’s biggest companies, Dr Brent Coker will describe how to create the right image to give your members and the public a lasting impression.

 

Speaker

Dr Brent Coker, Consumer Psychologist

Dr Brent Coker is a digital entrepreneur, researcher, teacher, and author.  Founding Fernland.com in the late 90s, inventing the world’s first web app to detect dissatisfaction in 2010, the world’s first algorithm to explain and predict viral memes in 2011, and authoring the WH Smith UK bestselling book ‘Going Viral’ in 2016.

He researches Marketing at the University of Melbourne, and is currently co-founder of Cape Influencer Marketing agency. His research on consumer psychology has been published in the world’s leading scientific journals, and widely reported in the media, including The New York Times, The Wall Street Journal, Scientific American, to name a few.


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