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Overcoming the engagement challenge

60 mins
1 CPD Hours

What communication tools can we use to engage members with a value-add experience?

Drawing from both global and domestic perspectives, this session will explore how funds can better communicate with their members to drive the behavioural change they hope to achieve.

 

Speakers

Hannah Grove, Chief Marketing Officer, State Street

Hannah leads teams at State Street focused on strategy, client onboarding, brand, media relations, content marketing, internal communications, digital and client experience. She is a member of the Company’s Management Committee, its senior-most strategy and policy-making team.

Hannah supports State Street’s revenue growth and client acquisition and retention, and serves to positively influence all constituencies’ understanding of the company. She also serves as executive sponsor for State Street Pride, the company’s LGBTQ employee network, and its Asian Professional Alliance; as a founder of “Leading Women,” a mentoring program for senior women across the company; as an advisory board member for the Company’s Professional Women’s Network; and as a member of its Business Conduct and Risk, and Conduct Standards Committees and as a board member of State Street Hangzhou.

Prior to joining State Street in 1998, Hannah was marketing director for the Money Matters Institute, an initiative supported by the United Nations, the World Bank and private sector companies to foster sustainable development in emerging economies. Earlier in her career Hannah owned and operated a public relations firm in London. She moved to the US as communications director of the World Economic Development Congress in Washington, DC.

Hannah has been named to American Banker’s annual list of “Most Powerful Women in Banking” 2017, 2018 and 2019; to OUTstanding’s list of top LGBTQ allies for the past four years; and for the past three years to the HERoes Champions of Women in Business list of female role models helping to increase gender diversity.

Hannah currently serves as a board member of Project Bread, which focuses on eradicating hunger in Massachusetts, and as a member of the fund board for the Boston Public Library.  She previously served as the president of the board of directors for the Women’s Lunch Place, a daytime community in Boston for disadvantaged women.


Eve Read, Director of Business Delivery, NEST (UK)

Eve has 22 years of experience in the UK pension industry, working in pension consulting until recently joining Nest as a Director. Nest is now the largest UK pension scheme, with 9m members and a focus on low-median earners who were largely unserved by the UK pension industry until “auto enrolment” came into force in 2012. Eve works within the ‘Customer Engagement Directorate’ and has a varied portfolio, including development of a new commercial strategy, digital improvement programme, in-house design agency as well as working closely with Nest’s experts on UX and member engagement. Eve’s previous time in consulting gave her the opportunity to lead in a number of different areas, including: business change and technology projects, financial wellbeing, proposition development and ultimately leading Mercer’s UK DC consulting team. [In 2017, Eve co-authored Mercer’s “The Gender Pension Gap – From Awareness to Action” whitepaper which outlined the current status of the pension gender gap in Europe and detailed what industry, employers and the state could each do to create change. Throughout her career Eve has held a passion for developing and supporting others. She is and has been a mentor for many, including being a Cherie Blair Foundation mentor which focuses on supporting women in developing countries targeting growth in their business.]


Umberto Mecchi, Chief Executive Officer and Founder, Mecchinism

Umberto is a seasoned Marketing professional with over 30 years experience in senior marketing and strategic roles. 

His simple but effective application of strategic marketing fundamentals has enabled Umberto to create breakthrough marketing programs and brand campaigns for leading brands in Australia.

Prior to establishing Mecchinism Pty Ltd in January 2019,  he was the Chief Marketing Officer at Hostplus – the National Industry Superannuation Fund for workers in hospitality, tourism, recreation and sport – where he managed the strategy, business intelligence, PMO, Client Sales and Services and the Marketing portfolios.

Umberto’s marketing work has been consistently recognised by industry for excellence having received the following accolades:

  • 2017 – Ranked 11th in the coveted CMO Top 50 list in Australia for his Marketing Influence and Excellence
  • 2017 – AIST Platinum Award for Communications Excellence for the Humans of Hostplus campaign
  • 2009 – Rainmaker Superannuation Marketer of the Year
  • 2008 - AIST (Australian Institute of Superannuation Trustees) Superannuation Marketer of the Year Award for Excellence;
  • 2008 – ASFA Communications Award
  • 2008 – AIST Gold Communication Award for Excellence

Umberto also holds a Bachelor of Business (Marketing) from RMIT and a Graduate Diploma in Organisational Leadership from Melbourne Business School that included module placements at London Business School, INSEAD Singapore and Kellogg University.  Umberto has also completed Squared Online (with honours) – a digital marketing leadership course developed with Google.


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